As part of The Drum’s Fashion & Beauty Focus, we unpack Marc Jacobs’s TikTok strategy, which is winning over Gen Z and adland ...

There’s also Six Flags’ spine-chilling clown scares and Peet’s Coffee’s bold stand against complicated coffee trends.

California Gavin Newsom announced Sunday that he was vetoing SB 1047, a bill that would have imposed safety standards on some ...

Only food and drinks brands that adapt rapidly to change and create innovative strategies to grow brand loyalty, build ...

Following more collabs and award wins than we can count, as part of The Drum’s Fashion & Beauty Focus, we ask: How did ...

Experiential is the gift that keeps on giving, connecting audiences to brands and creating reams of social output, says ...

After a fall from grace in 2019, Victoria’s Secret is rebounding with a more inclusive message and stronger, more local ...

With a creative director unafraid to provoke, a commitment to craftsmanship and a skillful balance of cultural relevance and ...

Move over, Clio; the algorithm is the new muse. Code and Theory’s Craig Elimeliah explores a world where machines shape human ...

Microtrend ‘cores’ boost the resale economy but can still feed the fast-fashion beast, says Charity Swales of Connective3.

With the constant rotation and fleeting tenure of a chosen few creative directors, do the world’s leading fashion brands risk ...

Younger consumers used to Zara, Shein and Boohoo now expect the same speed to market from Gucci, Burberry and Coach. As part ...