The burger chain ran a “McDonnell’s” experience as part of a campaign that also includes a new commercial, Zynga mini-game and Sphere takeover.

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.” ...

The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks.

The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

Hyperscayle, a revenue operations (RevOps) advisory and implementation firm, today announced the addition of Jonathan Kent as Chief Revenue Officer. Jon will leverage his deep experience advising ...

Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around ...

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.” ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.” ...