The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.” ...

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.” ...

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.

Steve Magami, Co-founder and CEO of Agrovision, stated, “Fadi brings truly unparalleled global expertise in building iconic brands and driving market expansion across multiple continents, categories, ...

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

AI is often synonymous with tech companies, with recent industry assessments highlighting Oracle and Microsoft as leaders in this space and Nvidia’s central role in AI innovation cementing its ...

The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...