The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Lumen Research is Granted Patent in the EU for Eye-Tracking Data ...
WEBToday (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest on web pages through eye-tracking on both mobile and desktop environments through webcams.
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Cookie Deprecation is Dead: What Should the Industry Do Now?
WEBJul 24, 2024 · On one hand, it's important to highlight that third-party cookies contribute to higher energy consumption. The digital marketing industry has such an incredible impact on the environment, and the inclusion of third-party cookies demands higher energy output. However, there is a silver lining. The prolonged debate over the fate of third-party ...
Microsoft Renews Global Contract with Xandr - ExchangeWire
WEBJul 14, 2021 · Xandr today announces the renewal of a global contract with Microsoft which sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership.. Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr, as Microsoft expands and diversifies its ...
Untangling the Web: Q&A with Alkimi Exchange
WEBAug 12, 2021 · In this interview with ExchangeWire following the recent webcast discussing the future infrastructure of the ad tech industry, Alkimi Exchange's Neil Bruce (CCO); Adam Chorley (COO); and Ben Putley (CEO) discuss the benefits of pursuing a decentralised approach and how this addresses cornerstone issues within the industry, such as trust and publisher revenue bleed.
Retail Media: The What & The Why - ExchangeWire.com
WEBMar 7, 2022 · Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also sold. This typically comprises retailer websites and apps, or online marketplaces, though can ...
What is SPO & Why is Everybody Talking About It?
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
Google Expands AI Overviews to More Regions; Paramount to Cut …
WEBAug 19, 2024 · Panning to the latest for Paramount Global: Skydance Media has identified USD$2bn (£1.55bn) worth of cuts to the media conglomerate. Paramount intends to cut USD$500m (£386m) in costs by the end of this year. The bulk of these cuts will come from staff layoffs (predominantly those working in the marketing and communications teams), which began last week.
Quantcast, Digital Turbine, VDX.TV Lead Wires Shortlist
WEBOct 4, 2022 · The shortlist for The Wires Global 2022 awards has been revealed by ExchangeWire, with Quantcast and Digital Turbine leading the finalists, each amassing an impressive ten shortlisted entries. VDX.TV also collected seven shortlisted entries across four different categories. Now in its sixth year, The Wires Global awards programme recognises the ...