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WEBFind the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.
ETBrandEquity iStream Summit | ET BrandEquity
WEBETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries.
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WEBBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in consumer spending. The "swipe-up" generation, born between ...
INDIA DIGIPLUS AWARDS 2021 | ET BrandEquity
WEBOverview. ETBrandEquity.com's India DigiPlus Awards 2021 aims to celebrate the country's best digital marketing work, innovation and talent and recognise the country's growing influence on the ...
Mobile marketing | ET BrandEquity
WEBAug 18, 2021 · 10:00 AM – 10:10 AM Opening note by Satrajit Sen, ETBrandEquity.com; 10:10 AM – 10:40 AM Keynote session by Amit Jain, Managing Director, L'Oreal India and MMA India Board Chair
Global QSR brands lose mojo in India - ETBrandEquity.com
WEBAug 19, 2024 · KFC and Pizza Hut are also in the ‘value’ queue, with meal options at Rs 99, Rs 149 and Rs 169. Domino’s is wooing customers with its Rs 99 lunch feast. “Pizza Hut has been working on ...
GSK to rebrand its consumer healthcare unit as ‘Haleon’
WEBFeb 23, 2022 · Haleon Gsk: GSK’s consumer healthcare business, that will undergo a proposed demerger from GSK in the mid-2022, will function as an independent company. Haleon will have a portfolio of global ...
Kirana stores: Where ‘Real India’ shops - ET BrandEquity
WEBJun 3, 2020 · RS Sodhi, managing director of GCMMF (Amul), tells Brand Equity that kirana stores not only help them to understand changing consumer behaviour but also give them a peek at the way business is ...
Parle – G’s mascot enhances the biscuit eating culture in India
WEBOct 30, 2021 · The creation of the Parle-G mascot dates back to the early 1960s. One fine day, the marketing department from Parle-G approached the servicing team at Everest Brand Solutions, an advertising ...